the marketing starter podcast: leverage events as a demand gen channel

Check out Tim Hines’ podcast The Marketing Starter with Ashley Ronkowski, founder and CEO of Arrange & Engage, who makes her case for how events can be one of your most valuable marketing channels.


Ashley Ronkowski
Ashley Ronkowski

Founder & Principal, Arrange & Engage

Ashley Ronkowski is the Founder and Principal of Arrange & Engage, a strategic event management and marketing consultancy that helps growing companies create impactful experiences that drive business results.

With more than a decade of experience leading global events, executive programs, customer conferences, sales kickoffs, incentive trips, and field marketing initiatives, Ashley has built a reputation for delivering high-touch experiences with precision, creativity, and flawless execution. She has partnered with organizations ranging from high-growth startups to established enterprise brands, managing programs across North America, Europe, Latin America, and the Caribbean.

After spending her career building and scaling event programs for technology companies, Ashley launched Arrange & Engage to provide organizations with senior-level strategic event leadership without the overhead of a large agency. Her approach combines thoughtful planning, strong vendor and venue partnerships, disciplined budget management, and a deep understanding of how events support broader business objectives.

Ashley specializes in sales kickoffs, recognition and incentive programs, executive and leadership meetings, customer conferences, roadshows, board meetings, and strategic field marketing events. Known for her calm presence, attention to detail, and collaborative style, she serves as a trusted extension of her clients' teams from initial strategy through onsite execution.

Based in Minneapolis, Minnesota, Ashley is passionate about creating meaningful experiences that bring people together, strengthen relationships, and help organizations achieve their goals.

https://arrange-and-engage.com
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What It Really Takes to Plan an Incentive That Lands

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8 Reasons to Bring in a Third-Party Planner for Your Next Event